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Monday, 3 June 2013

What Does Big Data Mean to You?


Data that is so large, so complex or collected at such a fast pace that it challenges the capabilities of traditional data management systems. Any organization looking at their current data infrastructure and seeing a significant shift the volume, variety or velocity of data is experiencing big data.
  • Data volume is growing by 10 times every 5 years, According to a recent IDC report, the volume of digital records is forecasted to hit 1.2M zetabytes (1021 bytes) this year – and predicted to grow 44 times over the next decade.
  • The variety of data is also challenging traditional data storage technologies -- up to 85% of new data is unstructured, such as Facebook posts, tweets, photos, videos search engine queries, etc.
  • Finally, the velocity of data creates new challenges as organizations now nearly instantaneously capture vast amounts of data from websites, machine generated data like sensors on smart grids, point-of-sale devices and other sources.
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The real promise of big data is to enable every type of organization to harness all their data and discover insights that help them do whatever they do – better. We’re here to help with tools and solutions to help make sense of all that big data – helping our customers make faster, better decisions.